We gave Lyft the boost to be more than a ride-sharing company.
Client
Lyft
Project
Boost by Lyft
Deliverable
Creative
Social
Web
Boost by Lyft
Amélie worked with Lyft to create a partnership program that would benefit both partners and riders. Together, we sought to increase ridership amongst a younger crowd, cement Lyft into the local culture, and prove that Lyft can give you access to experiences and discounts like no one else can.
Challenges
Amélie needed to first get partners excited about being part of Lyft’s program, and then get riders to recognize the perks of being a Lyft passenger.
Solutions
We recognized that Lyft didn’t have to just be a means of transportation. They could connect their riders with new ideas for a night out, new experiences, new places, and even discounts.
Which brings us to, “Boost by Lyft.” Partners could sign up on the microsite with a unique offer, deal, or experience for patrons. All the riders have to do is choose from the list of partners, show up in a Lyft, and reap the benefits.
Results
Over 60 local businesses organically participated in the campaign. By creating a value exchange for all parties, we helped Lyft become more than just a ride-sharing company.
