We helped a local epidemic by understanding a global pandemic.
Client
Franklin County Public Health
Project
FCK Addiction
Deliverable
Creative
Outdoor
Social
Web
FCK Addiction
Amélie worked with Franklin County Public Health to help those suffering from opioid addiction, an epidemic that’s been made worse by the COVID-19 pandemic. We found an immediate solution to the local emergency in under 2 weeks, concepting amidst a pandemic, while working from home.
Challenges
Franklin County is located in the heart of Ohio, a state that ranks in the top 5 for opioid deaths in the United States. The first two months of the pandemic saw unprecedented overdose surges in Franklin County due to feelings of despair coupled with inaccurate assumptions that typical care resources were currently unavailable.
Solutions
We launched the first phase of the “FCK Addiction” (Franklin County Kicks Addiction) campaign, which seeks to command awareness around the opioid epidemic in Franklin County and informs residents that free NARCAN—a life-saving, overdose reversal drug—is available online at the click of a button.
Results
The results are in:
- The campaign created a 460% increase in requests for NARCAN kits
- Social media ads outpaced the platform benchmark by threefold
- In just two weeks we were able to expose 22% of all Franklin County residents to FCK Addiction messaging via Facebook, Instagram and Snapchat
