We house-trained people to care about fellow humans.
Client
Horizon Foundation
Project
Emotional Support Human
Deliverable
Media
Social
Emotional Support Human
Amélie worked with the Horizon Foundation to take on the heavy stigma that surrounds mental health issues. We focused on unleashing the immense power that follows when humans are there for one another.
Challenges
Many Howard County, Maryland community members weren’t receiving mental health care until their symptoms had escalated to an emergency. The stigma of being called “crazy” or “mentally unstable” was hard to overcome. Amélie was tasked with creating a messaging platform aimed at removing the stigma surrounding mental health.
Solutions
We created a campaign based on humans being a support system for those going through tough times. The Emotional Support Human campaign aims to tap into the pre-existing goodwill between people and animals, and the unconditional love humans get from them. If only other humans could support each other like that. Right?
Results
We leveraged social platforms, Facebook and Instagram, to distribute Emotional Support Human messaging to three separate audiences. Our main KPI drove clicks to the Emotional Support Human landing page. This campaign garnered 5,226,320 total impressions, with a reach of 378,671 and 16,164 clicks (0.31% CTR). This campaign beat our impression goal by 638,265 impressions, achieving 24% added value. This totals $6,383 in media spend! Da-www, good humans!