We reimagined the building blocks of a non-profit to help families thrive
Client
Colorado Partnership for Thriving Families
Project
Branding Identity
Deliverable
Creative
Web
CPTF
Boulder County hired Amélie to execute a rebranding effort for a local non-profit called Colorado Partnership for Thriving Families (CPTF).
Challenges
The Colorado Partnership for Thriving Families creates healthy connections and conditions within communities across the state of Colorado, focusing on creating positive environments and a system of well-being for children. Amélie Company created a cohesive brand look & feel for this organization to resonate with residents/families and key local and state policymakers who fund this initiative.
Solutions
To connect with our audiences and stand out in a sea of sameness, we first conducted IDI’s with key board members, community members, and participating family advisors to understand what CPTF meant to them and areas for growth. Informed by these interviews, we developed a brand identity that evoked hope, connection, strength, and possibility. Through bold colors, a custom-built logo font, strong photography style, and colorful geometric shapes, we sought to represent the vital building blocks of CPTF and the diversity and multi-generational family dynamics it reflects within it. This modern design approach gives The Partnership the credibility they need to be a successful bridge between providers and families.
Deliverables include: A brand identity suite (logo, business cards, templates, brand guidelines), website and co-branding messaging, marketing and outreach materials, collateral, and campaign guidance for future communications.
Results
While we don’t have traditional campaign metrics to prove success, our CPTF client now has something just as valuable, a thoughtfully-designed brand and voice that will be the foundation of change for the future.
